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Why Killer Products Don't Sell. How to Run Your Company to a New Set of Rules
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Why Killer Products Don't Sell. How to Run Your Company to a New Set of Rules

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Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.

Доставка Почтой России, экспресс-доставка курьером или заказ забирается самовывозом из пунктов выдачи и постаматов. Успей купить по дешевой цене, товар находится в ограниченной продаже!

Проверено 14.12.2024 г.

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  • Курьером;
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  • Транспортными компаниями.
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  • Наличными при получении;
  • Банковской картой;
  • Безналичным расчетом.

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